Karen Rasmussen
Digital Strategy Lead, UKI
Adobe
Adobe is more popularly known for PDF or Photoshop, but they also have a suite of marketing tools to empower organisations. I help our companies do great marketing, focusing on the customer and user experience.
I love helping companies to see how they can do better marketing. I enjoy all parts of this role, the research, user testing, presenting and the fact that we always work in a team. I love to collaborate. My team mates feel like they are my buddies. :-)
Research industry trends for e.g retail, look companies in this space are doing, come up with a vision for where its going, based on data I'm seeing (its more interesting that it sounds!), put together a presentation, speak with clients. Oh and work with my team mates :-)
It's jumbled. :-) I didn't go to a great school and I've had to fight for where I am. I've learnt so much along the way; in brief: McDonalds, Admin jobs, Collage then university, IT support job, Product marketing/ content manager, Brand team, Web team, then various marketing roles. After I joined Adobe, I wanted to do something customer facing, I wanted to help customers and challenge myself. I "forced" my way into Value Consulting, and then eventually into the Digital Strategy Group.
I don't know and I'm excited by that! I'm open-minded and as long as I'm being challenged and enjoying my job ,then what more can you ask for? Sometimes, being too specific makes you blinkered to other possibilities.
I like being outdoors :-) hiking, walking my dog, yoga, and wakeboarding. I was training to be a qualified skydiver prior to having my daughter. I LOVE my close friends and laughing with them is just the best! My best friend is a guy I grew up with. Like me, he grew up in a tough environment and I'm so proud of how far he's come! I feel like we inspire each other. It's important to have friends who help you feel positive.
1. "Haters gonna hate" - Taylor Swift Point being, don't let the haters bring you down! You can't please everyone and that's ok. 2. "Be kind to yourself." - me You'll be surprised at how much more you will achieve. 3. "Get comfortable with the uncomfortable." - me Acceptance of how we feel can be the most amazing release.