Laurel Dzneladze
Digital Platforms & Change Management Leader
I help define the employee experience at LinkedIn, driving cross-functional alignment to build technical and cultural solutions and productive teams. I bring company culture to life through digital spaces while upskilling individuals, teams and the organization.
I’m a learn-it-all who’s passionate about helping people realize the full potential of workplace technology. I get excited when teams come together and work in new ways, and I believe that culture and relationships are the foundation of everything I do. I’m constantly seeking out new, creative people to add to my circle.
I spend my days helping individuals, teams, and communities drive engagement, create engaging digital journeys, and build culture through technology. As a leader, I collaborate with peers to create authentic, outcome-focused strategies that build on digital employee experience (DEX). At the end of the day, I hope to help shift mindsets to transform how people work. My role focuses on three core pillars: Technology - creating and integrating experiences that make it easier to do business at LinkedIn while enhancing our culture and employee engagement at scale. Knowledge & Content - building strategies, standards and processes to better manage knowledge while ensuring our company stories are resonating across communication channels. Culture & engagement - ensuring we are able to keep engaged employees, while driving advocacy and understanding the underlying behaviors that fuel productive teams within our company.
I started in communications and saw there was an opportunity to focus on workplace technology and how it drives workplace productivity and engagement. My later roles focused on creating effective communications channels to get information to employees, feedback from them and drive company culture.
My specialties include strategic planning and vision setting, employee experience, digital workplace transformation, digital governance, knowledge management, employee adoption and advocacy programs, change management & communications, UX, IA and UI, information security and collaboration. I also enjoy storytelling at conferences to showcase modern employee experience, digital dexterity, and culture transformation.
I like riding my bicycle and taking Pilates classes. I have two kids and like planning adventures so they can get out and experience new things - always looking for fun events and activities for them. I also enjoy paddle boarding, going to see fine arts performances, and hiking with my husband.
"The value of a true leader is not measured by the work they do, but by the work they inspire others to do." - Simon Sinek