Nivetha Sundararajan
Partner Manager for Start-ups
Arm
Arm’s foundational technology is defining the future of computing and AI. My role is about bringing our partners' ideas to reality! I helping Arm partners innovate low power, high performance, efficient system-on-a-chip (SoCs) using Arm technology. I align with both partners and internal teams (licensing, legal, marketing) across the whole customer journey from initial expression of interest through to partner support. I work on campaigns with start-ups, tech clusters, and regional teams. I help create initiatives to ensure all the benefits of Arm are fully understood and appreciated.
I am a 'people person,' so being able to interact both externally and internally is something I really love about my role.
It involves a mix and match of - Business development to identify potential NEW partners - Campaign Account Development - Working with our existing partner start-ups in helping their current and upcoming projects/application development
After I earned my Bachelor of Engineering degree in Electronics and Communications Engineering, I moved from Chennai, Tamil Nadu to Bangalore, India to start my career journey. I desperately needed a job to earn a living, so I started as an Intern at the Arm University Program. Part of the role was University Relations and part of the role was Engineering. I had to quickly learn about Arm processors so I could work on demos to present at universities to budding engineers! I have always been passionate about different cultures/lifestyles etc., so a promotion to the tech sales side was big for me. As part of my role as a Regional Accounts Manager, I handled sales and distribution for Arm partners across Europe, the Middle East, and Africa (EMEA). Those experiences paved the way for my relocation from India to Cambridge, UK. Once in the UK, I was promoted to Technical Regional Accounts Manager. As part of that role, I still handled sales and distribution for Arm partners across Europe, the Middle East, and Africa (EMEA), but also provided engineering expertise about the system-on-a-chip (SoCs). Now I hold a more senior role with more responsibilities and a bigger team to manage.
I plan to continue to grow my business and engineering skills so I can pursue even more senior roles.
I try my best to balance work and fun. I love learning something new - one goal a year! I enjoy practicing Yoga. Food photography is one of my latest interests. I also love creating new healthy recipes. I like playing piano. I also am an occasional basketball player!
"Sky is the limit, never doubt yourself, stay focused, never let anything slow or stop you from concurring your goals and making your dreams happen!" ~ Myles Jury, American Mixed Martial Artist