Desiree Joplin

Senior Marketing Manager

Community Cycles of California

I develop a marketing strategy to promote the organization's impactful work, attract potential donors, and invite them to support our mission of enhancing our community's well-being. Community Cycles of California is a nonprofit organization that gives people in need bikes so they have access to transportation and teaches them skills so they have work experience and training to get better jobs to improve their lives, families' lives, and their communities.

I love making a difference in people's lives and thinking about how to best to communicate with them!

- Market research (online) to understand the target audience, industry trends, and competitive landscape. - Meetings with key people within the company to identify and define the ideal customer profiles to better understand the various audiences we need to reach. - Write meaningful and concise messages that resonate with diverse target audiences and align with the company's values.

I have worked in Marketing for over 25 years. A long time ago, I was helping a friend with some writing for a marketing campaign. I noticed I enjoyed the work and did it well. I received my degree in Marketing later in life while working full-time.

I hope to one day start my own business that helps young girls build confidence and find their voices so they can be the best version of themselves.

I go hiking and I like to garden and cook. I love to dance.

“What You Think of Yourself Is Much More Important than What Others Think of You.” -Seneca