Liz Lima

CEO & Founder

FierceMODA

FierceMODA is a virtual online dressing room. Confidence is armor you could not buy ... until now. We're building a worldwide women empowerment movement disguised as clothing.

I love seeing that woman get the ah-ha moment - right when she puts on an outfit and feels confident, strong, and walks into any situation with her head held high!

I am building a tech company alongside my clothing boutique. I look at styles daily and update the FierceMODA website with new items. I stay engaged with the community of women in our VIP group.

We all have a story. Ultimately, what we end up doing in our lives is a hardship that we learned to overcome. Mine is a very personal story with a massive body and mind transformation. I have coached hundreds of women with their health and, ultimately, with their lives. I LOVE helping women embrace more than what they think they are. If I can be the catalyst for that transformation and start it with an outfit, then so be it!

I will develop a worldwide company that brings sustainability to our fabrics industry and ethical treatment to all fashion industry workers. I will change the face of fashion and run a company that has a soul and a face.

Getting together with my friends, playing Ice Hockey, and spending time with my 2 little ones.

"You always had the power, my dear; you had to learn it for yourself." - Glinda, the Good Witch from 'The Wizard of Oz'